The Plumbers Mate random chatter from the plumbers wife


Atag point proved today – Whitstable

Atag are aiming to make installers lives better by supplying boilers direct to engineers and cutting out the middle man and the internet.
For small family businesses to survive we all have to make a profit. This profit comes from a margin/percentage of price being added to a sale. This offsets to some degree but not always the costs of advertising, insurance, training, membership of federations (legally required), fuel, tools and many more factors. Without this margin, small companies would go under. Profit is a necessity and not a dirty word as some would believe. Yes some co's put a margin of 40-50% on sales yet others put a lower rate of say 15%. The smaller the company the less pressure should be put on their margin, they have lower overheads but on the flip side they also have fewer people & jobs and therefore are more vulnerable to the internet and margin erosion.
Atag want to protect that margin for Gas installers and at the same time deliver the best boilers in Europe with the highest efficiencies.
Only today was that point proven when a quoted job has decided to buy a boiler themselves thus taking away our margin (which equated to £120.00). In so doing, they are hurting the local community & us because for every £ they spent with us we spend 75% back in our community whereas bought on the internet, that money is no longer in our community or county, or even country in some cases, resulting in a near 0% recycling of that finance locally.
The next boilers specified will be #Atag if only to start protecting our business. Maybe one day my daughters will take it over and have a decent life out of it, or maybe they'll just work for Tescos stacking shelves and buying things from the internet. I've told them to become hairdressers, you can't buy a decent haircut on the internet.